Thursday, November 8, 2007

The New Downtown

From the real jungle, to the concrete one...


I love this recent ad campaign for Tiffany & Co.'s new Wall Street store for a couple of reasons; One is the swinging, 1960's-style illustrations that harken back to the golden stride of Tiffany, years before we were subjected to the spoiled brats on MTV's  "My Super Sweet Sixteen", waving their clunky tag bracelets in our faces. Thanks to some good old fashioned marketing/nostalgia/damage control, we are reminded that Tiffany was once posh, exclusive, and all things New York. Just imagine how many Wall Street wives (and mistresses) will be getting a little blue box this year--and perhaps an orange one from around the corner, as well.

The other reason I love this ad is that I used to live on Wall Street. Back then it was a residential Siberia, and I lived on the 21st floor of the tall, tiered building featured in the illustration above. I shared a  three-bedroom apartment with five girls. We barely made it a year before fleeing to real neighborhoods. Still, it's fun to flip through a magazine and see the headline: "Downtown Is The Next Big Thing" for the umpteenth time and finally believe it.

18 comments:

Style Court said...

These are so smart and chic. The discreet Tiffany-blue with all the black-and-white is great.

I totally agree about damage control and their stellar past :)

decorno.blogspot.com said...

A *perfect* post! Especially for the precise:

"years before we were subjected to the spoiled brats on MTV's "My Super Sweet Sixteen", waving their clunky tag bracelets in our faces. Thanks to some good old fashioned marketing/nostalgia/damage control, we are reminded that Tiffany was once posh, exclusive, and all things New York."

Not to mention, I hadn't seen these illustations and they are really just so chic. Poor Tiffany has been mall-ified for sure, maybe this is a step in the right direction.

Suzy said...

Great illustrations, aren't they..I have friends who live downtown in NY (can see the Stock Exchange building from their kitchen window), and they seem to love it!

SGM said...

Very old school! I too love the reference to gag-inducing My Super Sweet Sixteen.

dianamuse said...

Adore your story. L O V E the illustrations.

But the new Tiffany Wall St. *charm* makes me feel like hurling.

Pink Wallpaper said...

that makes me want to be in NYC right now...

Brilliant Asylum said...

I have not seen the charm! I am looking it up now. Glad to know everyone hates MSSS as much as I do!

The Peak of Chic said...

You're so right about this ad campaign. It's what we used to expect from Tiffany, but haven't seen in a while.

Habitually Chic said...

I always feel like we're on the same wave length. I read your blog first everyday not only because I LOVE it but I'm always worried I'm going to write about something you've already covered. I loved the new Tiffany ads when I saw then and thought about using them for a post but I'm glad I didn't! It wouldn't have been nearly as funny. I love the tie in with My Super Sweet Sixteen! Brilliant indeed!

Brilliant Asylum said...

Thanks for the nice words! Trust me, I have felt the same on many a morning.
; )

Jane Flanagan said...

These make me happy too! What doesn't is the recent news that Tiffany is opening smaller stores in malls across the US. Brace yourself for more tweens with chunky tab bracelets!

Mrs. Blandings said...

Charming. I was sorry to see that they are looking to add more stores nationwide. I worry that they are diluting the brand. And I live in Kansas City.

Laura said...

Wonderful post! Those pictures are great. It's so sad about Tiffany's, because I love the Elsa Peretti and Frank Gehry, but the heart charms have got to go! Just like the tag says, they should be returned to the store.

Brilliant Asylum said...

Too funny! I did not think about the implication of that statement.

melissa @ the inspired room said...

Great post, and I love those illustrations!

Neutral Dwelling said...

The illustrations are terrific. I love carefully chosen color usage.

Alkemie said...

What a fun campaign! Different from their norm.

Anonymous said...

I love how in the drawing the only thing yellow is the taxi. I like that the artist didn't go heavy on the color. That just makes it more unique and artistic.

-Zane of ontario honey